
Here we are again, with tech bros, tech companies and the media
getting breathless about a new tech innovation.
We've been here before:
No question, those four things did, indeed, have massive impacts
on society, on humanity, and on nonprofit operations, and I'm a
fan of all four and use all four and have trained a lot of staff
members on leveraging all four tech innovactions. But these
innovations did not deliver fully as promised - they have each
fallen far short.
Now, the revolutionary tech innovation that' everyone can't stop
talking, that's hyped as the most amazing thing ever, is
artificial intelligence, or AI.
Let's be clear about what AI is. IBM says that
Artificial intelligence (AI) is technology that enables
computers and machines to simulate human learning,
comprehension, problem solving, decision making, creativity
and autonomy.
You have probably also heard the term generative AI:
Generative Artificial Intelligence (GenAI) is a type of AI
that creates "original" content, such as text, images, audio,
video, and code, in response to user prompts.
I have "original" in quotes because the reality is that all AI
training comes from the work of humans, and in the vast majority
of cases, the humans that wrote the text, drew the images, or
created the video, song, sound, or code were in no way compensated
by the company that built the AI.
AI is different from just automation. When your phone reads your
daily schedule to you every morning at a specific time, that's
automation, not AI. But when you ask an AI tool to write a song
about your latest board meeting, THAT is AI. With that said, the
reality is that there is a lot of overlap in AI and automation,
and I'm not going to nitpick in this resource: sometimes when I
talk about AI, on this page or otherwise, I'm talking about a mix
of the two. And it does not matter to most nonprofits how much of
a tool or practice is automation and how much is AI, all they know
is that they are getting pressured by tech bros to use more AI
(and reduce employee headcount), and they need to understand what
AI really means and not have someone from outside the organization
dictating to them how to use it.
I've been helping nonprofits understand new tech since the
1990s. I am a plain language person (I loathe tech and
corporate jargon) and believe in my bones that if users can't use
a tech tool easily and appropriately, it's poorly designed and
they shouldn't be forced to use it.
I also believe that nonprofits should always keep human
connection, human rights and the emotional attachment humans
have to a mission, to a cause, at the heart of their work.
Know those two things as you read this resource.
I am not going to list AI
tools on this page. There are plenty of people and companies
out there doing
that already. Instead, I'm going to make a list of things
nonprofits and other mission-based programs should do, and
shouldn't do, with AI. I believe that AI should be used in such a
ways as to NOT erode one of the biggest strengths of a nonprofit:
its humanness. I believe that AI should be leveraged in a way that
doesn't undermine a nonprofit's integrity or authenticity, nor
human originality. Before you start considering any AI tools, you
need to consider the issues presented below - otherwise, you won't
be making fully-informed decisions, you won't be asking the right
questions when a funder is trying to presure you to adopt AI, and
you may be replacing authentic, human presentations at a time when
authentic human-to-human connections have never been needed more.
I have no doubt that there is going to be disagreement on what I
am proposing here.
Do... |
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Don't... |
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First, explore and examine at how you and your staff are already
using AI, personally and professionally - it's a great lunch time
topic (and it will take more than one discussion):
Talk about benefits and explore concerns, especially around
confidentiality, information accuracy, ethics, etc.
Don't ask "What AI tools should we use." And don't let a consultant tell you what AI tools your nonprofit needs.
Instead, have employees and volunteers explore answers to these questions:
Your answers to these questions are the best guide to exploring
how AI tools MIGHT be able to help you. Share answers with anyone
saying you could be benefiting from AI and challenge them to come
up with AI-related solutions.
And remember that this is an ongoing discussion, an ongoing
exploration - one workshop, one presentation, isn't enough.
Rob Jackson wrote the following, focused on managers of volunteers. But it is easily adaptable to all nonprofit positions:
The risk here isn’t that AI will replace us. The risk is that
we’ve already replaced ourselves, shifting our focus away from
dealing with people and concentrating on process management and
admin. If our role can be reduced to scheduling, inbox triage,
and filling data fields in a Volunteer Management System, then
we have a much bigger problem than AI to worry about.
How are you reporting your accomplishments to management? What
relationships have you built that have contributed to a donation
or group volunteering event or positive public relations? What
tasks have you NOT automated specifically because you need to be
able to cultivate a relationship with current and potential
clients, donors, volunteers and others, and does management know
you've made that choice? What misunderstandings have you
discovered and squashed?
If you can't answer those questions, and if senior management
doesn't know the answers to those questions regarding you, then
you will be seen as replacable.
What do your clients and the general public like most about your nonprofit? Answers are probably going to be things like:
Have you asked these questions? If not, then it's overdue (and
you also need to ask what they think you should improve).
Efficiency isn’t worth it if it removes what’s best about your
organization: the human touch. But you have to make sure senior
management and the board understands how you manifest "the human
touch" in your work.
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